Comments on John Durie “Telstra chief executive David Thodey lowers benchmarks after profit fall”, 13/08/2010, http://www.theaustralian.com.au/business/opinion/telstra-chief-executive-david-thodey-lowers-benchmarks-after-profit-fall/story-e6frg9if-1225904631795
Telstra must change its business culture and management.
It must compete in the market as a small to media communications firms do in terms of pricing and services.
Its current pricing of services is not competitive enough to keep its market share, let alone to increase its share.
Its attitude has been "don't care" to customers must stop immediately.
After all its management structure has to change and be accountable for underlying business performance and profit.
If anyone cannot achieve good results, they should be sacked.
The CEO should specify his/her performance indicators with the total profit and key market shares as the core to be assessed and evaluated.
The company’s performance has been appalling. Even with its monopoly advantage, it could not compete with others which don’t have that and generate at least the same profits as them.
They have lost share holders’ value for too long and that has to stop.
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