Labor lost the election unequivocally

Comments on Kenneth Wiltshire “On all counts, Coalition deserves independents”, 5/09/2010, http://www.theaustralian.com.au/national-affairs/commentary/on-all-counts-coalition-deserves-independents/story-e6frgd0x-1225914501944
On top of those, it could be argued that Gillard has lost the election because she has lost the advantage afforded to incumbency.

Generally the electorate would give the benefit of doubt to the incumbency, so it would win if the electorate is really close.

Further, Gillard is the first female prime minister in Australia and should have had natural affection and sympathy from most Australians.

But Gillard has not got that mandate from either of the above!

That is why she has lost the election!